About us

A close-knit team
to enhance agility

Driven by a strong entrepreneurial culture and a solid background in advisory and transactions, the Auraïa team combines the best of entrepreneurship, business advisory and investment banking.

Working alongside its customers, and completely dedicated to their projects, Auraïa takes a comprehensive approach and offers an in-depth understanding of the issues and challenges faced by the small and medium sized business leaders, investment funds and Family Offices it advises and supports.

What sets us apart

A rapid, in-depth understanding of the issues and challenges faced by business leaders

Benefit from the expertise of an experienced leader, well-versed in M&A deals that he has completed both for himself, and for his clients: precious support for management teams when planning their strategy, their business model, and shifting the company’s capital structure. Pierre Lasry himself set up and ran a group with operations in ten countries for almost 25 years, he completed a dozen acquisitions and shifted the company’s capital structure by way of three different investment funds.

Operations in Switzerland and France: two major financial centres

Understanding how these two markets operate, their specific cultural nature, their potential, the fabric of companies and investors, even the most discrete operators, and gaining access to high-profile dealers, are two advantages that Auraïa offers the companies, investment funds and Family Offices it supports.

Our team

Pierre Lasry
Managing Partner

Pierre Lasry, a graduate in Philosophy from Paris I Panthéon Sorbonne, is a Franco-Swiss national.
He began his career in 1992 as the founder and CEO of Lowendalmasaï, a cost management and performance improvement consultancy firm that he ran for 25 years. Lowendalmasaï employed 360 people in 10 countries and completed a dozen acquisitions along with three different investment funds before merging with Alma Consulting, giving rise to the Ayming group in 2015.
He founded Auraïa in 2015, in Geneva, to offer his entrepreneurial experience to small and midsize companies, Family Offices and private equity firms.
Pierre is based in Geneva.

Romain Maini

Romain Maini, a French national, holds a Master in Finance from Grenoble Alpes University.
He started his career at a French private equity investment fund and a family office in Luxembourg. He then worked for four years at Financière de Courcelles investment bank in Paris.
Having completed more than 20 deals in the Technology, Aerospace, and Education sectors. Romain has advised entrepreneurs, major groups and investment funds on sales deals, acquisitions and fund raising.
Romain joined Auraïa in 2021 and is based in Paris.

Jeremy Finkel
Senior Associate

Jeremy Finkel, a Swiss national, studied at HEC Geneva and McGill University in Montreal. He is also a Swiss Certified Public Accountant (CPA).
Jeremy started his career at PwC in Geneva, initially specialising in auditing large international banks before progressing into the transaction services department where he led numerous financial due diligence across a wide range of industries in the context of both buy and sell-side transactions.
He then became CFO of an education start-up where he established the finance function, contributed to defining growth strategies and successfully executed the sale of the company.
Jeremy joined Auraïa in 2023 and is based in Geneva.

Yann Bouillonnec
Senior Advisor

Yann Bouillonnec graduated with a Master in Economics from the University of Social Sciences in Toulouse.
Yann started his career in the luxury industry within the Richemont Group, initially at Cartier, and later at Vacheron Constantin. During his 20 years with the group, he held the positions of General Manager for Asia and then International Director at Vacheron Constantin.
He then joined the LVMH group as Vice-President of Sales at TAG Heuer before becoming Head of Sales at Genesis Motor, with the mission of leading the European market expansion.
Yann joined Auraïa in 2022 as a Senior Advisor. He is also the CEO of Gold Service, a club deal led by Auraïa.

Yves Froppier
Senior Advisor

Yves Froppier completed his scientific studies with a General Management Programme at INSEAD.
He started his career at Transiciel and then quickly held roles as Swiss CEO and Vice-President at major IT firms like Capgemini and GFI International. He gained his expertise as manager in large companies but also as an entrepreneur and during his experience as an investment banker.
Yves also founded and led Pax Corporate Finance in Switzerland and has sat on the Boards of many startups. In addition, he is President of Positive Planet Switzerland, a non-profit organisation founded by Jacques Attali.
Yves joined Auraïa in 2019 as a Senior Advisor.

Jean-Sylvain Perrig
Senior Advisor

Jean-Sylvain Perrig holds a Master in Economics from the University of Lausanne and a swiss federal diploma in Financial Analysis.
Jean-Sylvain has extensive experience in banking and investment. He held the position of Chief Investment Officer at E. de Rothschild and Union Bancaire Privée (UBP).
He founded Premyss SA, which is specialised in helping financial advisers implement a disciplined, transparent, and documented investment process that fosters risk-adjusted performance. He is also a member of several asset management independent investment committees, and he advises Family Offices.
Jean-Sylvain is President of the Swiss Financial Analysts Association (SFAA), whose goal is to train investment professionals.
Jean-Sylvain joined Auraïa in 2021 as Senior Advisor.

Ezio Pignata
Senior Advisor

Ezio Pignata studied holds a Master in Business Administration from Università degli Studi Di Torino.
Ezio possesses a rich and diverse career, with solid experience in business development, M&A and restructuring. He started in the Oil & Gas industry and ascended to the role of Managing Director at Elf Aquitaine in France. His trajectory continued as he assumed the position of CEO at Certex in the UK, leading a successful turnaround and a management buyout.
He then moved into an Executive Advisor role with a Sweden-based privately owned global industrial group, focusing on M&A and international business development before playing a pivotal role in the establishment and growth of an UHNW single Family Office based in Lugano, Switzerland. He currently leads business development at WellD, a fast-growing software engineering and fintech company.
Ezio joined Auraïa in 2023 as a Senior Advisor, he is based in Lugano.