Driven by a strong entrepreneurial culture and a solid background in advisory and transactions, the Auraïa team combines the best of entrepreneurship, business advisory and investment banking.
Working alongside its customers, and completely dedicated to their projects, Auraïa takes a comprehensive approach and offers an in-depth understanding of the issues and challenges faced by the small and medium sized business leaders, investment funds and Family Offices it advises and supports.
Benefit from the expertise of an experienced leader, well-versed in M&A deals that he has completed both for himself, and for his clients: precious support for management teams when planning their strategy, their business model, and shifting the company’s capital structure. Pierre Lasry himself set up and ran a group with operations in ten countries for almost 25 years, he completed a dozen acquisitions and shifted the company’s capital structure by way of three different investment funds.
Understanding how these two markets operate, their specific cultural nature, their potential, the fabric of companies and investors, even the most discrete operators, and gaining access to high-profile dealers, are two advantages that Auraïa offers the companies, investment funds and Family Offices it supports.
Pierre Lasry is a Franco-Swiss graduate in Philosophy from Paris I Panthéon Sorbonne.
He began his career in 1992 by founding Lowendalmasaï, a consulting firm specializing in cost management and corporate performance improvement. Lowendalmasaï, which employed 360 people in 10 countries, made a dozen acquisitions with three successive investment funds before being sold to Alma Consulting in 2015 to create the Ayming Group.
Pierre created Auraïa in 2015, in Geneva, to put his entrepreneurial experience at the service of companies, family offices and investment funds.
Pierre is based in Geneva.
Wilfried Botrel graduated from NEOMA Business School – Master Grande École and holds an MBA from Pace University in New York.
He began his career in 2006 at Société Générale CIB in the real estate M&A team, before joining Genesta Finance in 2008, where he spent over 13 years advising shareholders, executives, and founders of SMEs and mid-sized companies on mergers and acquisitions, as well as on regulated financial communications for listed companies, with a strong focus on the “Tech & Services” sectors.
In 2022, Wilfried joined In Extenso Finance as M&A Director, where he advised entrepreneurs, executives, and investment funds on succession and external growth transactions, notably in the services and technology sectors in France.
Wilfried joined Auraïa in 2025 and is based in Geneva and Annecy.
Jeremy Finkel studied at HEC Geneva and McGill University in Montreal. He holds a Swiss chartered accountant’s diploma.
Jeremy began his career at PwC in Geneva, where he first specialized in auditing major international banks, before moving into the transaction advisory department, where he carried out numerous financial due diligence assignments and M&A transactions.
He also held the role of CFO of an education start-up, where he set up the finance function, helped define the strategic direction and successfully executed the sale of the company.
Jeremy joined Auraïa in 2023, and is based in Geneva.
Adrian Turion studied at HEC Lausanne, Maastricht University and Waseda University in Tokyo.
He holds a Bachelor’s degree in Management and is currently completing a Master’s degree in Finance.
He began his career at Europ Assistance in Nyon, in the Financial Planning & Analysis department. He then joined C10Play, where he worked in the Corporate M&A department.
Adrian was also a partner in an organization with over a hundred members, as Business Developer.
Adrian joined Auraïa in 2024, and is based in Geneva.
Véronique Porawska has worked in Geneva within demanding and international environments, gaining solid experience in administrative support for consulting firms and law offices. She has developed strong expertise in the administration of Swiss and offshore companies, including corporate governance, preparation of board minutes, client portfolio management, as well as accounting and administrative follow-up.
Véronique joined Auraïa Capital Advisory in 2026 as Office Manager and Executive Assistant. She is based in Geneva.
Robin Chopard-Lallier graduated from the Haute école de gestion (HEG) in Neuchâtel and is currently pursuing a Master’s degree in Finance at HEC Lausanne.
He started his career at Raiffeisen Switzerland where he developed experience in investment strategy, corporate finance, real estate valuation, and client relationship management. Alongside his studies, he joined the Finance Department of the State of Neuchâtel, working on debt recovery, litigation, financial analysis of debtors, and the valuation of real estate assets.
Robin joined Auraïa in 2026. He is based in Geneva.
Yves Froppier began his academic career in science, before completing his management training at INSEAD.
Yves began his career at Transiciel, before moving on to hold a number of Swiss CEO and Vice-President positions with major IT and technology groups such as Capgemini and GFI International. He has acquired extensive knowledge, both as a manager and as an entrepreneur, complemented by experience as an investment banker.
He also founded and managed Pax Corporate Finance in Switzerland, and sits on the Board of Directors of numerous start-ups. Yves is also Chairman of Positive Planet Switzerland, a non-profit organization founded by Jacques Attali.
Yves joined Auraïa in 2019 as Senior Advisor.
Jean-Sylvain Perrig holds a Master’s degree in Economics from the University of Lausanne and a Swiss Federal Diploma in Financial Analysis.
Jean-Sylvain has extensive experience in banking and investment. He held the position of Chief Investment Officer at E. de Rothschild and Union Bancaire Privée (UBP).
He founded Premyss SA, which is specialised in helping financial advisers implement a disciplined, transparent, and documented investment process that fosters risk-adjusted performance. He is also a member of several GFO investment committees and advises family offices.
Jean-Sylvain is President of the Swiss Financial Analysts Association (SFAA), which trains investment professionals.
Jean-Sylvain joined Auraïa in 2022 as Senior Advisor.
Aymeric Sancerre studied at HEC Paris and Paris Dauphine University. He holds a Grande Ecole diploma from HEC Paris.
Aymeric began his career at L’Oréal in perfume marketing, then worked for LVMH between 2006 and 2018 at Givenchy Parfums, Veuve Clicquot and Hennessy. He worked mainly in international marketing and distribution.
He then moved to the luxury hospitality sector as General Manager of Joël Robuchon in London in 2018, then of the Moma Group in Paris until 2022.
He then took over international management of Michel Reybier wines, including Cos d’Estournel, Jeeper champagne and Mascaronne wines in Provence.
Aymeric joined Auraïa in 2024 as Senior Advisor.
Place de Longemalle 16, 1204 Geneva, Switzerland
19 Rue Monsigny, 75002 Paris, France
Phone: + 41 22 318 77 60
contact@auraia.ch
